Remember when you were a child in the playground? One of your friends or neighbors completely topped your idea and your response was: “Oh yeah, well I can do one better.” Depending on what you were doing that day, the better could have come in many forms. Maybe a bigger sandcastle, a new trick or just a full on brag.
I’d like to think I’m a little more mature than I was when I played at sandbox but I recently had a conversion with a prospect, and they challenged me like that kid in the sandbox.
The prospect: “My website has cool animations, flashy colors and it even plays music.”
I replied: “Oh yeah well my website gets me leads.”
She was a little perplexed and added: “My website has 10 different pages.”
Me: “Mine gets me leads.”
Frustrated, She went on: “I paid a pro designer 5k for my website?”
I found myself turning into that kid in the sandbox: “Oh Yeah well, I have a one-page website that gets me a ton of new leads that increase my businesses revenue and I paid $300. What does your website do?”
The point is, there are cool websites that have all sorts of cool features. I know I’ve made those too. You need a website that does more than look cool when you’re in business.
Take a look at the Everything Page and get a website that does something for your business.